Optimizing user paths
Your objectives
DEFINE a vision
Building a common, shared path in a context of transformation
SIMPLIFY the experience
Improve the user experience, user journey and digital solutions
BUILD an action plan
Through pragmatic deliverables, define action levers to measure and optimize adherence (Voice of Customer).
Our approach
Seequalis' proven methodology is based on 3 key stages that can be adjusted according to your objectives. It combines our expertise in User Experience and Change Management.
Immerse yourself in the organization
In order to understand the environment and master the issues at stake, we conduct a preliminary interview phase with the principals and stakeholders.
Understanding irritants
Understand how users behave on a given process or interface (website, e-commerce, mobile application, IVR, etc.) to identify the main obstacles that can adversely affect the user experience
Build the roadmap
Represent a reading of existing user meta-journeys and difficulties (pain points) in order to draw up customized action plans using a prioritization matrix.