Improving user pathways

Your objectives

SIMPLIFYING the experience

Improving the user experience for all or part of the organization, pathways and apps.

DEFINING a vision

Building a common and shared vision of the target experience in a transformation context

BUILDING an action plan

Using pragmatic deliverables to suggest action levers for optimizing the user experience

Our approach

Our methodology is based on 3 key steps that can be adjusted according to your objectives and combines our expertise in user experience, user interface and change management


Immersing yourself in the organization

In order to understand the environment and master the issues, we carry out a phase of preliminary interviews with the project principals and stakeholders


Delving into irritants

Understanding user behavior on a given process or interface (e.g. website, e-commerce, mobile application, IVR) in order to identify the main obstacles that can affect the user experience


Building roadmap

Mapping the user meta-courses and pain points in order to develop customized action plans through a prioritization matrix

Photo collaborateur

They trust us

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